They’re arguably the two most important factors of corporate event production- and certainly the most significant elements of successful B2B conference-creation. So when these two factors are combined, stand-out events are created.
The crucial factors in question? An inspiring location coupled with inspiring content.
Such was the thinking behind Fujitsu’s recent Executive Discussion Event. Wanting to explore the challenges of a digital world, the evening unpacked the company’s recent ‘Technology in a Transforming Britain’ report.
Knowing the venue needed to be as pioneering as the report’s findings, Landing Forty Two emerged as a perfect fit for an evening of prescient thought-leadership.
The Fujitsu team took full advantage of Landing Forty Two’s transformative possibilities. The venues’ blank canvas interiors were reimagined as a branded Fujitsu think-tank. Ambient coloured lights accented the venue in Fujitsu’s signature red and branded stickers displaying the brand’s signature were placed over the window.
Landing Forty Two’s design team created a custom bar decorated with Fujitsu branding and colour-ways as guests enjoyed a Prosecco reception and canapés. With treats including Tuscan antipasto and parmesan and paprika straws created by in-house caterers Moving Venue, an energising mood kicked off the night of lively content. As Fujitsu’s Chairman, Michael Keegan kicked off the symposium, Landing Forty Two’s panoramic vista views became the ideal backdrop for future-forward ideas to be aired.
Our in-house production team constructed a bespoke branded stage for Michael Keegan, former Diplomat and Foreign Policy Advisor, Tom Fletcher and UCL academic and CEO Daniel Hulme to consider the trends shaping the coming times. Carefully curating a tailored seating plan, the team set out rounded tables and chairs, inspiring guests to enter into debate after hearing the on-stage discussion. Amplifyng the awe-inspiring 360 degree view sky-high views, the team were on-hand to control the smooth operation of Landing Forty Two’s zoned audio-visual display system.
Post discussion, delegates were able to continue the conversation whilst mingling with more substantial foodie bites. Options included Lebanese chicken with pineapple and our cream, roasted lamb with creamed leeks and rosemary, wild mushroom arancini and Mexican spiced tiger prawns in taco cones.
With guests as inspired by their location as by the evening’s content, networking was able to take-off in full swing.
Speaking of the event, Fujitsu’s Head of Marketing, Emma Chatwin said “with its city location, high tech build and impressive views over London’s busiest business district Landing Forty Two was the perfect backdrop to explore the future of Britain in an increasingly high-tech world. Our delegates were full of praise for the venue, and we wouldn’t hesitate to return.”